The State Sports General Administration recently announced the "13th Five-Year Plan for Sports Development". According to the plan, by 2020, the total size of the national sports industry will exceed 3 trillion yuan, and the annual growth rate of the added value of the sports industry will be significantly faster than the economic growth rate in the same period. The proportion of the gross domestic product will reach 1%. The added value accounts for more than 30%. At the same time, the foreign sports consumer market has matured, the sports industry has developed great commercial value, and many large-scale LED displays have also been applied in sports events. A commercial economic capital feast belonging to the LED display will be staged soon. Three hot spots will ignite the investment enthusiasm of the sports year 　 The first year of stadium reconstruction Sports venues are the material basis and important support for the development of the sports industry. In the future, 2019 men's basketball World Cup, 2022 Asian Games, Winter Olympics and other large-scale events will be held in China, the demand for high-level venues will increase sharply, and the supply-side technology will continue to innovate. However, the current domestic stadium facilities are aging, but the speed of product innovation such as LED display, lighting technology, and timing scoring system is accelerating. At the same time, information technology such as WiFi is also being introduced, which has created a need for venue renovation. The No. 46 Document of the State Council clearly stated that “the operation mechanism of the innovative stadiums will be implemented. The integrated mode of design, construction and operation management of the venues will be implementedâ€. Under the guidance of the policy, 2016 will become the first year of the stadium revolution. The renovation of the stadium will focus on the two main lines of hardware upgrades and software innovation. Hardware upgrades will bear the brunt, including the lighting system, display systems, venue facilities, security systems and environmental protection and energy saving segments will usher in explosive growth. In terms of software innovation, event informationization and venue intelligence will be the focus of breakthrough. European Cup On June 11, Beijing time, the "War of Fire" of the 2016 European Cup will be ignited in France for a month. The current European Cup is expected to have an average of 147 million live broadcasts per audience, with a cumulative audience of 6.6 billion, and there will be more than 1.2 billion viewers in China alone. The European Cup is the highest football honor among European countries. It is not only the carnival stage of the fans, but also the capital feast of the commercial economy. At that time, the European Cup event will ignite the investment enthusiasm of the sports year, and the relevant beneficiaries of the event will usher in a good opportunity for layout. At present, as a representative enterprise of the LED display industry, Alto Electronics has won the order for the 2016 European Cup side LED display. Rio Olympics August 5-21, 2016, held in Rio de Janeiro, Brazil. Rio de Janeiro will be the first South American city to host the Olympics in the history of the Olympic Games and the first Portuguese city to host the Olympics. In addition, this summer Olympics is another Brazilian sports event after the 2014 World Cup. It is reported that the 2016 Rio Olympic Games will use the Chinese-made small spacing as the background screen live broadcast. Recently, David Mazza, senior vice president of engineering and chief technology officer of NBC Sports Group, announced that the NBC Olympic Channel will select Liard's small-pitch HD LED display for NBC's series of news display and communication reports on the Rio 2016 Olympic Games. LED Screen enterprise plus code sports industry In recent years, there are also many enterprises in the LED display industry that are “golden†in the sports field. Today, the football field has gradually formed a representative of Lehman’s shares. The basketball field is represented by Alto, and the tennis field is Elijad. The segmentation situation of the representative. Along with the hotter sports industry this year, the movements of major LED display companies in the sports industry are also increasing. Abbison layout sports field intends to sell 29.31 million holdings of an LED display manufacturer Abbison announced on the evening of May 9 that it plans to invest US$4.5 million to acquire a 51% stake in Artixium Display Ltd. According to reports, the underlying company Artixium is a LED display manufacturer founded and owned by European shareholders and headquartered in Hong Kong, China. Founded in 2014, it mainly provides stadium screens, rental screens and other products. Artixium's original shareholders and management team have been working in the display field for many years, and have extensive sales channels in the European and American display market, especially in the sports field. In recent years, Artixium has undertaken a number of large-scale sports events in Europe and the United States, including providing display screens to the European Cup and major European football leagues. The company said that if the acquisition is successfully completed, it will further enhance the scale of the company's business and enhance the influence of the company's products in the field of sports, especially the company's position in the global stadium screen field will be further strengthened, and the company's future in the field of sports. The business is deeply expanded and paved the way. Lehman shares plans to acquire 720 million yuan to acquire Huashi New Culture and expand sports media resources Lehman shares announced on the evening of February 15 that the company intends to acquire 100% equity of Shenzhen Huashi New Culture [0.00% Capital Research Report] Media Co., Ltd. for 780 million yuan. Lehman and CTS New Culture will use different channels. The media resources provide comprehensive advertising service to customers, extend the sports media resource customers to the subway TV resources, and promote the TV TV resource customers to the sports media resources to achieve market synergy. Analysts pointed out that this acquisition of Huashi New Culture is another major capital operation of Lehman's shares following the previous series of sports layouts, providing synergy for the company's sports industry development and closely fitting Lehman's strategy of developing sports industry. The layout and rapid improvement of the income and profit level of the company's sports media business have far-reaching strategic significance for its future development. Alto Electronics: Considering naked-eye 3D products for sports in the future Recently, Alto Electronics said in response to the respondents that at present, the company's naked-eye 3D products can be applied to theme parks, cinemas, large commercial complexes and high-end advertising display lights in the airport. In the future, the naked eye will be considered in combination with the application requirements of the application scenario. 3D products are used in sports. In response to the expansion of the domestic sports market, Alto Electronics revealed that the company will combine technology and products, and draw on the experience of rich sports events accumulated abroad to expand the domestic sports market. The company already has a dedicated team responsible for this business. Nowadays, under the joint efforts of the major competitions, the development environment and situation of China's sports industry has shown positive changes for more than a year. The sports industry has entered the “golden period†of rapid growth. Under this wave, LED display can rise up, it is worth looking forward to!
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